If you are using this (currently preview) functionality in Dynamics 365 or Power Apps Model Driven App Views:
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You might be confronted with this:
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If so, don’t hesitate to click on “Sign up” here! The only this this currently does is, assigning you one of the unlimited power BI licenses.
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You could even go the other way around and assign your users the upper mentioned license upfront to avoid for them getting this screen displayed at all.